Mobile apps make the world go round today. Given how often we make use of one of the many apps on our phones and tablets to shop, read, play, listen to music, communicate, order food, book travel tickets, find answers to questions, and a lot else, it can be difficult to imagine how recent a phenomenon they are. Therefore, whether you are a general user, developer, or marketer, being up to date on the key trends from the fascinating world of apps is essential.
For easy reading, we have categorized all the information you need on this subject coming into under clear headings, beginning with some important points related to the number of apps available at and downloaded from the top app stores. The question of how much time people spend on apps today still remains.
Also, how many apps are out there in ? The following app usage stats for will throw light on these questions. The total world population in is at 7. The number has grown a lot since when only 2. According to app download statistics , people downloaded billion apps from Google Play and the App Store. That is 26 billion more than in and 78 billion more than in The pandemic created a conducive environment for app usage.
Most people were idle and looking for distractions. Those who worked or schooled from home also benefited from the applications. According to statistics on mobile app usage for , app usage has been on the rise, mainly due to the coronavirus-induced pandemic. This number excludes other third-party app stores, which may have likely increased its number of downloads even further. The mobile app industry makes billions of dollars in revenue every year.
As you can see, there has been an upward rise in the last few years, which is likely to continue in the coming years. The money will come from in-app advertising and paid downloads. Asia will remain the top gaming continent on the globe. Same thing. If your app takes a whole lot of time to load, now is the best time to put in the effort and ensure a faster load time.
Anything beyond a few seconds and chances of you losing some percentage of your customers begin to set in. According to app usage statistics , for Millenials, that number rises to 67 apps, with only 25 commonly used apps.
In , consumers downloaded This figure was on track to surpass billion in The wider availability of smart devices, as well as increasing competition in the app development market, is expected to drive this impressive growth.
This data also helps answer how many apps are downloaded in a day about million. Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps. By June , which is the last reported period by Apple, billion apps had been downloaded. This means that, between June and June , 50 billion apps were downloaded, while between June and June , this number was 30 billion. Of course, these figures include native iPad apps also.
The corresponding figures for Google Play are not available, but can be expected to be much higher. According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of It had about 2. Android app statistics show that there were 3,, available programs for users on Play Store.
Google emerged number one, ahead of companies like Apple, Windows, and Amazon. During the first quarter of , it had around K applications available for download. Google Play and the Apple App Store led the competition by a huge margin with 2. The fact that mobile apps are relatively easier to create than computer apps, as well as their considerably lower price has translated into a growing industry that produces every year more and more, prompting the occasional steps by app stores to remove the least popular ones.
Therefore, Android users often turn to third-party stores such as Tencent to access their favorite applications. According to mobile app stats , Tencent App Store had slightly over a quarter of the Chinese app market share in , which was the highest. As of , the company has 29, publishers and 43, apps available for download.
Education and business take second and third place with The communication sector has the last percentage with 2. The least liked category in the store is photo and video. WhatsApp , also owned by Facebook, comes at third position , followed by Microsoft , musical. The app was number one in the United States 89 million and the United Kingdom 22 million.
Although the Chinese market was leading globally in terms of downloads, it took the 5th position in the country. According to mobile app download statistics , TikTok, together with its Chinese version Douyin, generated the highest revenue on iOS. Google One generated the highest amount of income on Android during the same year.
Consumer spending on games grew In alone, the industry will experience a growth of Interstitial ads are the most annoying to users since they take up the entire screen. Banner ads, on the other hand, take up less space. The money came from in-app purchases on freemium apps or buying premium games. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with?
Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.
We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive.
Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.
Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you?
The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience.
We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon.
Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. The market for these apps is about as big as they come. It is estimated that the global number of smartphone users will rise to 3.
If we looked at it in terms of devices, there are more connected mobile devices in the world 7. Emerging economies are catching up. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry.
These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage.
These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used. We have collected data and statistics on iOS and Android app downloads.
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