September 17, Xcode 9. July 27, May 31, May 4, March 29, December 5, November 1, September 19, Xcode 8. April 21, March 27, December 13, October 28, September 13, Xcode 7. May 3, March 21, November 20, Universal Debugging Symbols. Windows 10 1. November 12, November 19, Debugging Symbols. November 16, Debugging Symbols. November 12, Debugging Symbols. November 11, Debugging Symbols. November 10, Debugging Symbols.
November 2, Debugging Symbols. November 1, Debugging Symbols. October 28, Debugging Symbols. October 27, Debugging Symbols. October 26, Debugging Symbols. November 19, Signature. November 15, Signature. November 12, Signature. November 11, Signature.
November 10, Signature. November 2, Signature. November 1, Signature. October 28, Signature. October 27, Signature.
October 26, Signature. November 9, Signature. November 16, Signature. October 20, Signature. October 5, Signature. September 28, Signature. September 18, Signature. August 29, Signature. August 28, Signature. August 22, Signature. August 14, Signature. Xcode Debugging Symbols. Coming soon. CentOS 7 Signature. CentOS 8 Signature. Amazon Linux 2 Signature. Windows 10 1 Signature. September 6, November 18, Debugging Symbols. November 17, Debugging Symbols. November 15, Debugging Symbols. November 13, Debugging Symbols.
October 25, Debugging Symbols. November 18, Signature. November 17, Signature. November 13, Signature. October 25, Signature. October 24, Signature. August 30, Signature. August 23, Signature. August 11, Signature. August 10, Signature. August 7, Signature. August 3, Signature. August 2, Signature. July 31, Signature. July 27, Signature. In fact, this is an advantageous situation for her who needed to be everywhere and to maintain the relationship with her fans on all social networks.
Now she has everything in one place. Instead of being active on Instagram or Tumblr, she is able to promote her app and to keep in touch with her audience in the same time. Actually, Glu launched the app in a few selected countries to make sure that this new format will work for Taylor Swift and fans will appreciate the app.
This strategy should be a mandatory step for all app owners, from small studios to big companies. The marketing team behind Taylor Swift is gigantic. For this reason, we started this story in the first place, because we wanted to notice the difference between the strategies adopted by indie developers and an app owner with an army of marketers that fight for a specific product.
Tech, music, gossip… the goal was to make sure that every Taylor fan will want to try the app. Even though the core feature of the app is the social one which allows users to share ideas, collages, photos or videos about Taylor Swift other factors influence the way users interact with The Sift Life.
For example, there are 4 levels — Fan, Super Fan, Swifties and Super Swifties — which offer different elements for each type of user. Customers can buy more stuff with guitar picks and those Taymojis make things more interesting.
After all, what is a celebrity without her own set of emojis? Users can buy them or the most loyal ones will have the chance to earn them without spending money. But the ultimate goal of the app is to get noticed by Taylor herself. When fans post something interesting they receive from other community members SwiftSends which make Taylor pay attention to their messages. You would think that the only condition to reach success with this type of apps is to be a superstar adored by millions of people.
Think again! And her huge marketing team makes sure they receive at least a small piece of her universe. The most important takeaway is to know what users want to obtain after they use your app and to offer them that. So simple and yet so efficient!
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